1. Overview

This Privacy Policy explains how Amped Direct collects, uses, discloses, stores, and protects personal information in connection with its website, account applications, quotations, orders, customer service, and business communications. Amped Direct intends to handle personal information in a manner consistent with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (“PIPEDA”), where applicable.

2. What Information We Collect

• Identity and contact information, such as names, business names, titles, telephone numbers, email addresses, billing addresses, shipping addresses, and tax information.

• Transaction information, such as quotations, order history, invoices, payments, shipping information, product interests, and service requests.

• Account information submitted through business account applications, trade references, and credit-related documentation.

• Technical and website information, such as IP address, device/browser information, site activity, and cookie-related analytics information.

• Communications records, including email inquiries, support records, and account correspondence.

3. Purposes of Collection, Use, and Disclosure

Amped Direct may collect, use, and disclose personal information for purposes reasonably related to operating its business, including:

• processing orders, payments, returns, warranties, and account applications;

• confirming identity, preventing fraud, and evaluating credit and account risk;

• coordinating with suppliers, carriers, manufacturers, payment processors, website hosts, and software providers;

• providing quotations, account notices, shipping updates, and customer support;

• maintaining records, legal compliance, internal analytics, and business improvement;

• sending commercial electronic messages where permitted and in a manner intended to comply with applicable anti-spam requirements.

4. Consent

Amped Direct generally relies on consent, express or implied as permitted by law, to collect, use, and disclose personal information. By submitting information, applying for an account, placing an order, or communicating with Amped Direct, the individual or business representative consents to the handling of information as described in this policy, subject to legal limitations and withdrawal rights.

• Consent may be withdrawn on reasonable notice, subject to legal, contractual, operational, fraud-prevention, and record-retention requirements.

• Withdrawing consent may limit Amped Direct’s ability to supply goods, maintain an account, or continue a requested service.

5. Sharing Information with Service Providers

Amped Direct may share relevant information with third parties that help it operate its business, including website providers, payment processors, logistics providers, manufacturers, distributors, insurers, software vendors, legal/accounting advisors, and collection or fraud-prevention service providers. Amped Direct expects such service providers to handle information only for authorized purposes and with appropriate safeguards.

6. Payment Information

Payment card information is processed through approved third-party payment providers. Amped Direct does not intend to store full card numbers in plain text within ordinary business records. Where a card-on-file arrangement is used, the information is handled through the applicable payment service provider’s secure systems.

7. Cookies, Analytics, and Online Activity

Amped Direct may use cookies, pixels, and similar technologies to operate the website, remember preferences, analyze traffic, improve the storefront experience, and support marketing. Browser controls may allow a user to manage cookies, but some website features may be limited if cookies are disabled.

8. Accuracy, Access, and Correction

Amped Direct relies on individuals and business representatives to provide accurate information and to update it when circumstances change. Subject to legal limitations, an individual may request access to personal information under Amped Direct’s control and request correction of inaccuracies.

9. Retention and Safeguards

Amped Direct retains personal information only as long as reasonably necessary for the purposes for which it was collected, for legal and accounting requirements, for warranty/return administration, for fraud prevention, and for dispute resolution. Amped Direct uses administrative, technical, and physical safeguards appropriate to the sensitivity of the information.

10. Commercial Electronic Messages

Amped Direct intends to send marketing, account, and commercial electronic messages in a manner intended to comply with Canada’s anti-spam legislation (“CASL”), including consent, sender identification, and unsubscribe requirements where applicable.

11. Cross-Border Processing

Some service providers may store or process information outside the province or outside Canada. In such cases, information may be accessible to law enforcement or regulators under the laws of those jurisdictions.

12. Contact

Questions, requests for access/correction, or complaints about privacy practices may be directed to Amped Direct using the customer contact information listed on its current website or account documents.